Wednesday 28 July 2010

internet becoming like the M40

i was just thinking that it was like that, or at least motorways in general... you get on it, with an idea of going somewhere, and you can only get off at the big junctions - you miss out on all the stuff inbetween, the stuff that it has been planned that you don't see... possibly, the GOOD stuff. But you do get there fast, probably where you wanted to go. That's what google does - who actually clicks on anything that isn't on the first page? It means you are channelled into a series of decisions - it doesn't increase your freedom, it decreases it. The car and the internet are only expressions of freedom if you actually take that dodgy little back road, or flick to page 84 of the search results... otherwise, you are just going backwards and forwards between Reading and Birmingham.